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MORGANTOWN, W.Va. (AP) ? The owner of The Greenbrier resort is teaming up with several prominent physicians and a health care developer to build a $250 million medical facility featuring a sports medicine and rehabilitation center, a cosmetic surgery center with a ?lifestyle enhancement academy? and a boutique hotel with 20 VIP suites.

Jim Justice announced the five-phase construction project for The Greenbrier Medical Institute on Wednesday in White Sulphur Springs alongside several physicians responsible for the concept, including Alabama orthopedic surgeon James R. Andrews.

?Over 200 years ago, people came here to improve their health ? soaking in the sulphur water, using hollowed-out trees for bath tubs. That?s how The Greenbrier was born,? Justice said. ?Now we are redefining health care with the expertise of these highly regarded professionals, a state-of-the-art medical facility and forum for research and education. And we?re doing it right here in West Virginia.?

The physicians behind the concept also want to create a ?medical think tank? that will not only inspire research and innovation, but also find ways to refocus the nation?s health care system on prevention and wellness.

Quarterly summits with ?the best of the best? among providers, researchers, insurers and others would center on concrete ideas, not just academic dialogue, said attorney and developer Jack T. Diamond.

Justice, the main source of funding for the project, is even willing to pay the best to make time in their busy schedules to come to the resort and help develop a system that creates incentives for wellness rather than treatment of illness, he said.

?Nobody?s creating laboratories that test wellness theories. it doesn?t exist,? said Diamond, president of Ohio-based law firm Brennan, Manna and Diamond LLC. The Greenbrier is the perfect place to create one, he said, because it?s ?an incredible resort and is only at half-capacity for much of the year.?

Justice, a coal company executive who bought the resort out of bankruptcy in 2009, has spent the past two years sinking millions of his personal fortune into ideas to rejuvenate the National Historic Landmark and restore its profitability.

Last year, The Greenbrier opened an 89,000-square-foot casino and forged a cross-promotions partnership with Keeneland, a Kentucky racetrack. it hosted a PGA Tour event this summer, and next summer it launches luxury train service from Union Station in Washington, D.C., to the resort for $650 round trip.

The institute will build upon The Greenbrier Clinic, which has provided preventive health care to corporate executives and their families since 1948.

The concept of destination health care has been around for a long time, Diamond said, but the challenge to making it a reality is always funding. Justice ?has basically stepped up behind the project to make it doable.?

Right now, Diamond said, 20 percent of the people use 80 percent of the money in the health care system, with chronically ill people draining the system.

?What we know is that we can if not reverse, certainly slow down these diseases in people ? by giving them a great deal of care in a short period of time,? he said. ?We believe we can bring an overweight diabetic to a resort and in a relatively short period of time ? one to two months ? begin to reverse the effects of the disease.

?That?s the future of health care,? Diamond said. ?? Jim?s like the angel that came along said, ?I love the idea. everybody needs good health care. Let?s do it.??

The resort has historically catered to the wealthy and celebrities, from royalty to presidents. But Greenbrier spokeswoman Lynn Swann said the institute is intended to serve everyone, not just the rich and famous.

The existing clinic has nine doctors who still cater to executives but also serve the public. it bills most insurance agencies, even Medicare and West Virginia?s Public Employees Insurance Agency.

A key component of the institute will be a sports medicine center led by Andrews, who founded the Andrews Sports Medicine and Orthopaedic Center in Birmingham, Ala., and helped launch the nonprofit American Sports Medicine Institute.

The sports medicine center will offer comprehensive diagnostic and clinical care, he said, combined with a sports enhancement and training facility. Andrews hopes to attract NBA, NFL and international soccer teams to hold training camps at the resort.

Former Heisman Trophy winner and NFL Pro Bowler Bo Jackson was the celebrity endorser at Wednesday?s event, praising Andrews for repairing his separated shoulder during his junior year at Auburn. though everyone told Jackson he?d miss the rest of the season, Andrews had him back on the field in a month.

?These guys have put together, I?d have to say, an all-star team of physicians and experts,? said Jackson, who then put a spin on his famous Nike ads. ?Everybody says, ?Bo knows.? Well, Bo knows that this is a home run for the state of West Virginia.?

Dr. Gunnar Brolinson, chairman of sports medicine at Virginia Tech, will help develop its neurological medicine component, focusing on treatment and rehabilitation of brain and spinal injuries.

Plastic surgeon and textbook author Gaylon McCollough, meanwhile, will develop the cosmetic and reconstructive surgery center.

?People who do the things that are required to look their best tend to find better health,? he said, ?even if finding better health was not their initial objective.?

Once they understand appearance, health and performance are connected, he said, patients will want to work with other institute staff to lose weight, build muscle, become more physically and mentally fit, and improve their endurance.

?Our doctors will be more than body-altering technicians,? he said. ?We?re doctors. We?re doctors who understand that wellness means more than simply the absence of disease.?

The Greenbrier: greenbrier.com/site/

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