Dumb People, Business Geniuses
Have you ever seen a business or heard an idea from someone so obviously stupid that you were left utterly stunned? You know, you see a website that looks like shit (along with a product) but then feel the sting that they have an extensive client list? Interestingly enough, stupid people seem to have a knack for creating successful businesses which begs the question: why don?t you have one?
Note: The post isn?t meant to attack people; it?s about the idea that many oblivious people, to technology, get things done even though techie people take the stance of the ?high and mighty?.
The ?Moron? in Charge
Here?s something that amazes me: the vast majority of online businesses owners know nearly nothing about Internet technology.
Ask the average business owner what search engine optimization is and they?ll be left scratching their ass. Meanwhile, you?re doing loops and ninja shit around the competition in search engines but you?re still making pittance from your efforts.
What is the major difference here?
It seems that people that are completely oblivious to technology seem to land some of the most successful businesses.
Personally, I could bore you for hours about business owners I?ve talked to that immediately had me laughing at their lack of knowledge of the net yet I would be blown away by their profit margins.
This isn?t meant to be condescending but it seems that, at times, it literally pays to be a moron.
The Key: Leverage
Throw away all of your stupid knowledge of setting up a WordPress blog, SEO, lame Internet scams and content creation ? what have you?ve got for your online business? Nothing, really.
You see, every business needs to start with a great idea but more importantly ? it needs the leverage to get the product (or service) to market.
And that?s the key difference here?
While you?re fiddling away trying to optimize the living hell out of your blog, the ?moronic? business owners are filing their LLC. They?re out there making connections with local business owners and the Chamber of Commerce. They?re finalizing documents that will get their product to market.
They?re not hampered by technology.
In fact, technology is an afterthought for most business owners. It?s why they?re ready to pay a geek, like you, thousands of dollars for SEO work but only after they?re business is up and running. The real sting is that you just made $100 designing a website while the ?stupid? business owner just sold $10,000 in goods.
What they?re NOT doing is getting tripped up on the technical details.
How to Arrest your Technolust
Here?s what needs to be done, on a core level: you need to get your thumb out of your ass and stop chasing technology.
You need to become a technophobe (to some degree).
You need to spend less time learning new things and more time toward taking considerable action on your business plan.
No more trying to learn a new link building technique that will bump your site from rank #23 to #22. No more reading yet another blog post about how to effectively use Twitter for business (especially since you don?t have one yet). No more downloading ebooks about marketing when you have nothing to market.
You need to become ignorant against the technology you?ve become so accustomed to ? much like the ?moronic? business owner.
You need to be taking more action in getting the major hurdles out of the way with things like completing an information product, setting up a freelance business, finalizing the design of your physical product or filling out boring documents that make your business official.
You?re Only Hurting Yourself
Take it from me, I know what it feels like to have project ADHD. I couldn?t tell you how many domains, project folders, mind maps, spreadsheets and drafts I?ve created and deleted just within the last year alone.
Every day that you spend contemplating the creation of your business is another day you?re missing out on a day that could be going toward getting traction and leveraging the shit out of your skills.
Rather than waiting til tomorrow, setup a business website today. Rather than waiting til tomorrow, establish yourself in the market by reaching out to local business owners. Rather than waiting til tomorrow, complete just one new chapter of that ebook you?ve had in the works.
I?m not telling you to start a business in a day. I?m telling you to do just one considerable action that gets the ball rolling.
Every day you waste is another one which competitors get the edge. In time, your idea sounds ?stupid? because it?s no longer ?hip? to you where as the ?idiot business owner? takes it and runs with it all the way to the bank.
Put up guards that will prevent you from being a technophile; constantly needing new information.
Put on the blinders.
But Who am I to Say?
I built an online business in two weeks. It may not be incredibly profitable but it?s generating a monthly income and continues to rise in search engines (and sales) every day. I didn?t wait for someone to tell me ?go? ? I jumped right in even before I knew what ?it? was.
I?ll be the first to tell you that I?ve taken a ?high and mighty? stance when looking at businesses. I thought that my knowledge of technology gave me status but I know that I was wrong. I know you?re taking this same route every time you see someone else release a product ?that you though of first?.
I can?t force you. I can give you as much information as possible but I?m not the one that will finally sit down and get things done. You?re ALONE in the business creation process; you can rely on people as things get started but YOU have to take the first step.
Frankly, I?m frustrated with the response I?ve seen from people when it comes to online business. It seems like we?re just puffing our chest and stroking each other?s ego?s ? it?s becoming an echo chamber.
I want you to find information that is ONLY relevant to your CURRENT needs ? not tips on a social media network you?re not going to use ? not some guide on using programs you?ll never install ? find ONE thing that makes sense and then live in that very moment ? take immediate action when you feel that ?spark? of inspiration.
Source: http://www.murlu.com/dumb-people-business-geniuses/
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